Very Connect
Brand Identity / Website
VeryConnect is a tailored software platform providing membership management, CRM and online community spaces for societies, charities and alumni. Founded by Kyle White and Simon Jouet, the service was established in response to a need for more efficient ways of keeping third sector organisations engaged and in touch with eachother.
Unlike other similar services, VeryConnect provides bespoke coded systems to suit each of their clients. They do this in rebuke of the idea that one size fits all, priding themselves on their ability to adjust to a continually changing industry and the unique range of priorities third sector organisations have.
Brief
Describing themselves as ‘the opposite of static, forever improving and moving forward’ we were tasked with developing a brand identity and website that reflected the flexibility of VeryConnect, emphasising the organisation’s dynamic approach to tech and client care.
Challenges
Moving to new systems can be clunky, with employees impacted by an organisational decision to do so often finding the change hard to get to grips with. To counteract this expectation, the brand needed to feel approachable, prioritising the impression given to users over tech professionals that are more accustomed to industry jargon.
Solution
By making use of rounded fonts, pastel colours and a set of light-hearted characters to dot throughout the brand, we humanised the tech world and emphasised the idea that VeryConnect can work for people with all different levels of experience.
VeryConnect’s services are the antithesis of one size fits all and the language we developed reflects this, the variety of characters representing the diversity of organisations they work with and range of solutions they are able to provide.
Impact
The distinctive brand and corresponding website we created is due to be rolled out this year, allowing VeryConnect to stand out in a busy, homogenous tech landscape and represent themselves with the individuality key to their approach.
