SISO
Brand Identity / Digital Design
SISO is a comprehensive program specifically tailored to assist University spin-outs in their journey toward success. It offers essential support and expertise to those who recognize the importance of following an impact-driven path.
By providing valuable resources, guidance, and practical knowledge, SISO empowers these spin-outs to achieve their goals while making a meaningful difference. This program is designed to foster innovation and help them thrive in a competitive landscape.
Brief
SISO needed a brand identity and website designed to resonate with progressive academic innovators, researchers, and university IP commercialisation teams, as well as those eager to make a global impact. The brand had to embody an academic yet forward-thinking tone, combining freshness and pragmatism with inspiration, to effectively engage and motivate this dynamic audience toward transformative success.
Challenges
Designing a brand with the right tone was challenging, as it needed to avoid clichéd vibrance, a money-driven focus, and a superficial "do-gooder" vibe. The brand had to carefully balance between being dry yet exciting, functional yet understandable, ensuring it resonated with the audience without losing its sophistication and depth.
Solution
The proposed brand design centres around a spark, representing the ignition of ideas, innovation, and intellectual curiosity within the academic community. This dynamic element symbolizes the brand's dedication to nurturing creativity and driving academic exploration. The "cuts" in the letters highlight cutting-edge breakthroughs, while the modern logo design embodies a forward-thinking, vibrant, and progressive academic environment. This aesthetic captures the brand’s essence, reflecting its commitment to innovation and intellectual growth.
