Neuroinclusive Works
Brand Identity / Digital Design
Neuroinclusive Works CIC work with different neurodivergent young people to help them draw on their strengths and move toward positive destinations in life.
By developing personal plans that align to their strengths and interests, NIW enable them to develop meaningful choices around their independence, career and life in general.
Brief
The brief called for a flexible and comprehensive brand identity with solutions for both the young people who interact with Neuroinclusive Works services and for organisations alike.
Balancing these dual needs ensures that the identity speaks authentically to both groups while maintaining NIW’s core values of empowerment
and inclusivity.
Challenges
Neuroinclusive Works needed a brand identity that was not only visually recognisable but also fully accessible, ensuring it could be easily understood and navigated by a diverse audience. The new identity had to seamlessly bridge both print and digital platforms, adapting to various mediums without losing impact or clarity. This meant creating a design system that was versatile, modern, and most importantly inclusive.
Solution
This rebrand didn’t just update the look of the organisation; it created a cohesive visual language that communicates Neuroinclusive Works’ mission clearly and authentically, helping them connect with both the young people they serve and the organisations they collaborate with.
