The Catalyst Fund

Branding   

The Catalyst Fund offers loans starting at £50,000 and is designed to support highly innovative social enterprises to start and scale their business through social investment by offering a more patient, revenue-based repayment model. This means that social enterprises will begin to pay back their loans only when they have begun to generate revenue; on good trading months they will pay back more, and on months where trading revenue is lower, they will pay back less. 

Focussing on this unique and fair loan repayment offering, a sturdy and impactful percentage based logomark was created. The supporting brand takes full ownership of the square format with a grid of contemporary icons developed to represent and repeat key aspects of The Catalyst Fund. This bold brand system seeks to inspire the next generation of social entrepreneurs, subverting traditional funds whilst presenting on a level playing field as a social alternative.