Born out of customer disgruntlement with the BIG 6, People's Energy are unique in the utilities market in that their aim is to give 75% of profits back to their members. They are a national renewable power company with 40,000 customers and plans to double that and more. They needed a brand identity that showed them to be disruptors in the market place, a movement to be part of and yet still reliable and green.
Bold collaborated with Peoples to create a whole system of brand feel that did just that with plenty room for expansion. The illustrative style invokes a soupçon of anarchy from the safety of your own kitchen table and is designed to alert the consumer to their innovative attitude and approach to energy provision that has got the Big 6 providers shaking in their sockets!