MyParkScotland

    Greenspace Scotland

    2015

    brand identity
    design
    illustration
    infographics
    publication
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    MyParkScotland, a project developed by Greenspace Scotland, approached BOLD to develop a brand and website that would raise awareness of and sustain parks in our Scottish cities.

    The core of My Park Scotland is a website that fulfils two objectives; to provide an information base on local urban parks, their whereabouts and the various activities they host, as well as a funding ‘hub’.  This funding ‘hub’ will allow people to both raise funds and to donate to particular park projects, specific parks and a city parks endowment.

    Our key aim was to design and build a site that was exceptionally functional but that only used existing resources, teaming up with the graphics.coop we were able to produce and deliver this site within a very tight time structure.  This was all led by extensive market research.