Just Enterprise is the national support programme for Social Enterprises, both existing and start-up in Scotland. They provide tailored support to enterprises and individuals around the areas of business support and learning via 10 network partners spanning the country. The organisation has been newly re-invigorated for the coming years and has added an exciting new raft of services to its offering.
To reflect this change a new visual identity to help broaden its reach and increase the volume of relevant applications as well as to express the very high quality of output that people can expect. The brand is built around the core principles of effectiveness, flexibility and invested-ness.
The logo itself seeks to balance professionalism with a progressive approach. As Just Enterprise seeks to assist enterprises that are just, we invoked the equals sign to bring this to the fore.