Greyfriars Tartan

    Grassmarket Community Project


    brand identity
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    The story of Greyfriars Bobby is internationally recognised and his grave and statue are firm favourites on the Edinburgh tourist trail in the grounds and locale of Greyfriars Kirk and the Grassmarket Centre. BOLD were invited to create a fashion brand for Greyfriars Tartan, the first in what promises  to be a range of cutting edge tartans from Grassmarket Tartans, an enterprise arm of the Grassmarket Community Project helping edinburgh's homeless and vulnerable citizens.

    The brand was created taking ideas from members and staff at the Grassmarket in a series of focus groups then running them through the BOLD mill. The end look was intended to be eyecatching and audacious whilst maintaining a clear link with the local landmark.

    The tartan has since been exhibited at Tartan Week in New York.