Community Enterprise

Design    Branding    Web    Motion Graphics   

Community Enterprise provides development support to social enterprises, charities and voluntary groups to help make ideas a reality. As demand for remote communications and promotions are ever increasing, Bold was tasked with developing a brand style that retained Community Enterprises personable tone of voice and feel across digital and faceless platforms. 

Character illustration was based upon the indiviudal ‘egg’ shapes that appear in the logomark - representing diversity of individuals and needs within a community - to ensure cohearant, unique and recognisable characters were used throughout campaigns. The use of illustrated characters provided the opportunity to communicate complex situations or emotions in succinct and relatable animated social media adverts.